International TV series distribution on Chinese digital platforms: Marketing strategies and audience engagement

Analyzing the Impact of Social TV Strategies on Viewer Engagement

“Social TV” is a term that broadly describes the online social interactions that occur between viewers while watching television. Television shows are now instigating online social interactions between viewers by requesting viewers, as part of the first broadcasts, to engage in simultaneous discussions about the shows. Examples include explicitly asking users to follow and comment on topics on ...

Engagement and Construction: Educational Strategies for the Post-TV Era

We all remember the empty faces of students seated in rows, intermittently taking notes, and trying to retain disjointed facts. This old lecture style seems as antiquated as a 19th century clockwork mechanism; familiar and charming, but erratic and no longer adequate. The orderly structure of industrial age mechanisms and the repetitiveness of the assembly line are giving way to the all-at-once...

Making Audience Engagement Visible: Publics for Journalism on Social Media Platforms

Designing for Audience Engagement

I will start with a question that constantly lingers in the back of my mind as an experience designer, “how do I define what I do in a simple way?” For me, the practice of ‘experience design’ is designing for people with the objective of engaging them in positive experiences. Designing for people and engaging them requires knowing and thinking about the people who might use the specific product...

Informing Digital Futures - Strategies for Citizen Engagement

New updated! The latest book from a very famous author finally comes out. Book of informing digital futures strategies for citizen engagement, as an amazing reference becomes what you need to get. What's for is this book? Are you still thinking for what the book is? Well, this is what you probably will get. You should have made proper choices for your better life. Book, as a source that may inv...